Photo courtesy of Bossa


It's at the core of everything we do.

Our fabrics are carefully chosen with circularity in mind, incorporating recycled properties like blends of organic cotton and post-consumer recycled materials.

We take pride in utilizing Tencel , an innovative engineered fiber made from cellulose, and a hemp blend found in our collection, specifically in our natural bull denim. Even our smallest details are eco-conscious. Our woven labels are crafted using recycled polyester, and our branding, directly on the jeans, is achieved through embroidery, making the recycling process more efficient. Our commitment extends to our thread, which is 100% Tencel and entirely recyclable. But we don't stop there—our buttons also feature a new biodegradable cellulosic fiber, leaving no trace behind. The wash process we employ has significantly reduced our environmental footprint. Compared to traditional methods, our new process cuts water usage by approximately 60%, along with lower energy consumption and fewer added chemicals. Embracing cutting-edge technology, we use Laser, Ozone, and Nebulization to achieve rich washes while maintaining a clean process and delivering a strong product. What makes us truly unique is our collaboration with SOKO, an innovation hub center in Florence, Italy. Together, we have created groundbreaking products like Stardust and Lumia, pushing the boundaries of sustainability in denim. We couldn't be prouder of our journey towards a greener future, and we invite you to join us in making a positive impact on the planet, one stylish step at a time.