The Origin Story

Celebrated as a visionary and trailblazer in the fashion world, Adriano Goldschmied rightfully earned the moniker of the "godfather of denim" through his groundbreaking ventures. One such notable achievement was the establishment of DAILY BLUE, a brand that came into existence nearly five decades ago. This visionary creation by Adriano Goldschmied sparked a revolutionary wave in fashion, propelling denim from a humble fabric to a symbol of sophistication and inspiration.  Upon relocating to the United States and securing a position as a member of the esteemed Council of Fashion Designers of America (CFDA), Adriano remains a steadfast advocate for innovation and sustainable design. Hailing from the opulent Italian ski resort town of Cortina d'Ampezzo, Daily Blue swiftly became synonymous with luxurious ready-to-wear denim.

The Present

Presently, the brand reemerges with a seamless blend of quality, simplicity, durability, refinement, and sustainability. Daily Blue is driven by a mission that extends beyond consumer satisfaction, placing equal importance on ensuring that every aspect of the production process respects the well-being of all involved participants and is conducted in an environmentally friendly manner. We take immense pride in operating with love and consciousness, embodying a brand that strives for a better world.